Ok. You’ve mulched the garden, edged it, planted seven hundred rows of perennials, and fed the plants with organic miracle juice extraordinaire! Now it’s time to sit back…kick your feet up and watch the environment around you flourish and grow. YOU ARE OFFICIALLY A GREEN CONTRIBUTOR!
Ah…if only going Green was that easy for business.
We would like to think that every business has a social responsibility to be Green (or blue – depending on the movement you embrace). So how can you help…or at least support a small part of your team efforts on joining the green campaign?
Consider digital.
This may be the perfect time for you to fill the suggestion box with the idea of creating a digital solution wrapped in a Green package to elevate awareness and shed positive light on your organization.
Many of you have a positive story to tell. Many of you have to battle negative PR. Many of you have to elevate your presence on search engines. And many of you feel the call to make a small but significant difference in the world we all work in.
Here are a few digital gems that are affordable and can help stimulate some of your grey matter. Or is it Green matter?
Create a Green microsite or online marketing campaign that highlights or positions your product or service specifically around a Green initiative. This not only will tie in the Green value of the product or service as well as the benefit to the audience, but it will also support a tangible effort that your company is socially conscious. Shaw Flooring created a smart green product campaign which highlighted their eco-friendly flooring.
Designate a specific section on your site to highlight your organizations Green efforts. Share stories, editorials, blogs, case studies on products, and thought leadership from company change agents. Link to business partners who contribute to your initiatives. Share the positive light of your organization through precise content focused on environment and human resources. www.bp.com is an example of a company that dedicates a primary navigation category to environment and society. They also focus content devoted to Green living.
Put together targeted positive SEO Initiatives such as online relationship management wrapped around Green campaigns and elevate rankings though effective use of PR and let the good news push down negative press you may be encountering. Nothing is more discouraging to a corporation that spends sizable efforts to improve the global community they work in then to constantly be knocked down in search engine rankings by others who are only there to hurt their efforts. For instance: let’s say you are a service organization that runs a large trucking fleet. Perhaps you are moving to a hybrid vehicles ...guess what…we all want to applaud you…tell us about it and wrap it around a strategic digital initiative and walk your way up the rankings.
Google the word ‘Ford’ and the third ranking is about the 2008 Ford Escape Hybrid...I’m sure they’re dancing a jig to that ranking.
This may be the perfect time for you to consider how digital can help your organization benefit from positive strategic initiatives.
Your lemonade break is officially over… it’s time to pull yourself out of the Adirondack chair and let digital and Green work for you.
Subscribe