Street sign guides the way to a 14.6% responseThis blockbuster mailing for Sun Microsystems introduced the new Solaris x86 operation system to developers and led the way to a 14.6% response.
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Golf theme scores over $10 million in new ordersReynolds and Reynolds shot an eagle with this golf-themed promotion, earning a 9.29% response rate and generating over $10 million in orders.
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Opening the door to an 87-to-1 ROIThis innovative interactive mailer opened a lot of doors (and wallets), earning Bell + Howell Publication Systems an 87-to-1 ROI and millions in revenues.
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A gear shift that drove a 38% responseThis mailing package for Reynolds and Reynolds asked Kia dealers "What does it take to shift to your dealership into high gear?" Nearly 40% answered: a Reynolds dealership management system.
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Invitation mailing gets an A+Sixty percent of the attendees at an invitation-only Math Symposium for educators sponsored by SRA/McGraw-Hill came courtesy of this elegant invitation package.
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Assembling over $3 million in new salesA mailing with instructions for building a model Toyota dealership created a conversion rate of nearly 11% and an ROI of over 50 to 1 for Bell + Howell's electronic parts catalog system.
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Broadside fires back over 1,100 leadsThis cost-effective broadside mailer for Sun Cobalt reached over 30,000 prospects and generated a response of 3.92% — over 1,100 leads.
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Beer and diapers soak up media attentionMailed to journalists to garner ink, this whimsical package illustrated a quirky shopping habit uncovered by analyzing consumer buying patterns with a Teradata enterprise data warehouse.
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