Talking box helps create a 25% response worldwide.A sound chip-equipped mailing that asked "Are you talking to me?" was the centerpiece of this six-month integrated campaign that touched Teradata prospects several times over a multitude of channels.
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Rocking all the way to a 10.8% response rate.Direct mail, publication ads and a unique "scratch off" instant winner Web landing page were a hit medley in this integrated campaign for the Cobalt Networks division at Sun Microsystems.
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Cleaning goes high tech—and scoops up a 14.72% response.This integrated campaign, supported by the Web and telemarketing, featured a mailing with a free USB port keyboard vacuum to illustrate the advanced technology of the high tech Cintas Microfiber cleaning system.
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A bright idea — and a brilliant 8.6% response rate. BRC helped the Sun Cobalt division of Sun Microsystems shed light on the energy-savings of their RaQ servers through an integrated campaign that generated over 1,500 qualified leads from key prospects.
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