Blowing away the competition.This brand-building campaign for Reynolds and Reynolds consistently ranked in the top seven most-remembered ads in the industry's leading publication and finished 32 readership points ahead of ads by their nearest competitor.
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How to avoid a brief career.The centerpiece of a multi-channel campaign, this ad helped LexisNexis double preference share among their target audience — law students — and beat the pants off the competition.
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The second hundred years is even better.That was the message BRC created to position Reynolds and Reynolds, in business since 1866, as pioneers in the retail automotive industry as they congratulated Ford dealerships on their company's first centennial.
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Cool ads help drive 200,000 web visitors a month.A targeted ad campaign that made MotorcyleWorld.com the most popular motorcycle site on the web, with an average of 200,000 visitors per month.
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When a dream is fulfilled.Affirming Reynolds and Reynolds' support of its GM customers — and GM's minority outreach program — was a win for both companies.
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